Cookie Keggi
Litchfield County Luxury Real Estate
Cookie's Marketing Plan

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When listing your home you have just one opportunity to make a first impression. I will carefully evaluate your home, its competition and the current market conditions. You’ve heard that the three most important things in real estate are “location, location, location”. Price and condition are also key factors for any property. My goal in listing your property is to sell it in your time frame and at the price you desire. I can work with you in developing a plan to optimize the condition of your home for buyers which focuses on proven and simple efforts that pay you back with a better sale price. In addition my fellow colleagues will view the property and give their recommendations. A professional home staging consultant may also be a great asset in marketing your home.

I bring potential buyers to you in many ways. As a long-time resident of the area I have deep roots in the community and a wide network of contacts locally, nationally and internationally. In addition I provide the marketing below:

Marketing services include:

  • Conduct a marketing consultation meeting to include pricing recommendations and marketing recommendations.
  • Provide Realtor staging recommendations
  • Take photographs of exterior views, key rooms and special features.
  • Place the home in the two MLS systems that serve Connecticut.
  • Place a “For Sale” sign in front of the property if allowed and if appropriate.
  • Place a lock box on the property if desired.
  • Provide a private tour for the agents in my office to acquaint them with the property.
  • Provide the information to Realtor.com and other websites.
  • Place the listing on my website and the Klemm website.
  • Email a color digital flier to select luxury agents.
  • Create a full color property brochure.
  • Host a “broker open” house for area agents.
  • Arrange showings for other agents.
  • Create a bound property brochure book to include photos and a description of the home, property disclosures, maps, important information regarding easements or deed restrictions, property inclusions/exclusions, home service provider information, operating expenses and any other information as agreed upon by the seller. This property brochure book will be available in the home for buyer review. Additional copies will be available upon request for serious buyers.
  • Implement additional customized marketing initiatives for the property if needed.
  • I (or a representative) will attend closings.

Websites* I advertise on include:
  • Yahoo Real Estate
  • AOL Real Estate
  • Trulia
  • Google Base
  • Zillow
  • Cyber Homes
  • CLRsearch.com
  • homescape.com
  • vast.com
  • myrealty.com
  • oodle.com
  • hotpads.com
  • WSJ Real Estate
  • Realtor.com
  • CTreal.com
* subject to change

Klemm Advertising Policy

All Klemm properties receive exposure on a rotating basis through various newspapers, websites and mailings pertinent to property price, value and curb appeal. Those with greater curb appeal and more value receive more advertising.

Buyers are generated many ways - public relations, client entertaining and networking among past buyers, neighbors, club contacts, and other real estate agencies within and outside CT, to name a few. Klemm principals travel extensively domestically and internationally contacting real estate agencies and arranging referrals.

Worldwide websites Klemm utilizes*:
  • www.klemmrealestate.com
  • www.litchfieldcountyland.com
  • www.litchfieldhills.com
  • litchfieldcountyrentals.com
  • www.northwestct.com
  • www.propertyawards.net
  • www.toptenproperties.com
  • www.off-residencemagazine.com
  • www.realtor.com
  • www.google.com
  • www.leadingestatesoftheworld.com
  • www.residencemagazine.com
  • www.internationalhomes.com
  • www.luxuryrealestate.com
  • www.pinnaclemagazine.com
  • www.realestatebook.com

* subject to change

Print Advertising*:

Newly listed announcement and a new price announcement are selected for advertising rotation in various publications:
  • Avenue magazine
  • Homebuyers
  • International Homes
  • Lakeville Journal
  • Leading Estates
  • Litchfield County Times
  • New York Observer
  • New York Times Classified
  • Pinnacle Magazine
  • Quest
  • Residence International
  • Voices
  • Wall Street Journal
  • Who’s Who in Luxury Real Estate
  • Real Estate Book

* subject to change


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